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Perfect Water and Absolutely Water recently joined forces and by this initiative created a business entity and model that positions Perfect Water in the top echelons of water purification and related equipment distribution in Africa. Perfect Water is without a doubt the leader in the creation of Perfect Water Shops and subsequent distribution of branded purified and or prepared water as well as the distribution of water purification, filtration and dispensing equipment.

Through our Perfect Water Agent network we have a strong focus on the distribution of water purification equipment to meet drinking water quality requirements in residential, commercial and semi-industrial markets and distribute the most reliable and durable water purification systems in the world. We carry 9 months supply of stock in our warehouses as well as all the parts necessary to service our Agents and customers effectively.

With our Perfect Water Shops we supply purified and or prepared water to the public. The water supplied is purified through Reverse Osmosis purification, ozonation and deionization processes and offers the cleanest, healthiest solution to drinking water. We are the sole suppliers of the PurePro water systems in Sub-Saharan Africa, the largest manufacturer of high quality water purification and filtration systems.

There are between 80 and 100 bottlers of natural water in South Africa, producing more than 120 million liters a year and generating close to a billion rand in turnover. The industry is growing annually at more than 20% as South Africans become more health conscious and therefore averse to the chemicals needed to sanities tap water.

The estimated market value of South Africa’s mineral / purified water market is R702, 5-million, says BMI Food pack market research analyst Shawn Henning. Last year the South African mineral / purified water market grew by an estimated 20%.

This volume incorporates consumption from all channels, such as retail and wholesale, as well as imports. “The growth rate surpasses that of other beverages – clearly indicating a more health-conscious market,” notes Henning. As the mineral / purified water market matures and develops, people more often consume mineral / purified water at home, justifying the growing popularity of retailers as a distribution outlet contributing nearly half of the total volume consumed, he adds. Currently, still water captures a 76% share of the market. Interestingly, flavoured water is experiencing good growth and is already capturing a 21% market share.

With these figures it was a no-brainer for Perfect Water; that expansion throughout the country and Africa via the roll-out of Perfect Water Shops and Agents was the next big step.

To do this Perfect Water employed the expertise of various roll-players in the water and franchise industries to develop the best looking and most lucrative water franchise business available whilst staying in the fore-front of service and support capability.

The Concept

Perfect Water entertains a few concepts in its expansion program:

• Perfect Water Agent – R 16 500.00 (excluding Vat)
• Perfect Water Shop – R 549 900.00 (excluding Vat)
• Perfect Ice add-on – R 91 000.00 (excluding Vat)
• Perfect Juice add-on – R 98 000.00 (excluding Vat)
• Perfect Water Bar – R 149 000.00 (excluding Vat)
• Perfect Water Mini Water Shop – R 399 000.00 (excluding Vat)
• Perfect Water Mega Shop – R 738 900.00 (excluding Vat)
• Perfect Water Factory – R 1 500 000.00 (excluding Vat)

Perfect Water Agent

Perfect Water has developed a direct marketing business system for the exclusive purpose of moving water & water purification products to customers while generating wealth for the distributors marketing these products through a team of trained salespeople.

The concept of the Perfect Water Agent appeals to many because it is easy manageable, well designed, affordable and duplicatable. Quality of our service, effectiveness of our equipment and excellent products used, increase the appeal. A Perfect Water Agent’s business can be described as the type of business that offers a variety of options to suite the investor’s needs, whether it be marketing, selling, distribution, presentation, training, service or just plain investment. Our Perfect Water Agent marketing plan is as old as the bible. It combines the effective use of relationships with good products and services. It is commonly referred to as word of mouth marketing but officially recognized as Direct Marketing. According to the DSA (Direct Selling Association of South Africa) some 700 000 people are involved in Referral and or Direct Marketing in South Africa, but more on that later.

The Perfect Water Agent marketing plan was developed with the following wealth secrets in mind.

• Small Investment
• Low Risk
• High Success Potential
• Exceptionally High Profits

A Perfect Water Agent can be in business within a week and can recover 100% of the initial investment just by selling the stock received.

Perfect Water Shop

The Perfect Water Shop is by far in a league of its own with jealous competitors dying to also be part of our beautifully designed franchised business model.

State of the art design techniques were used in the design process and each Perfect Water Shop is identical in its common look & feel for that familiar customer experience when our customers visit other stores when on holiday or on a business trip in another town or city.

The Perfect Water Shop distributes prepared / purified bottled water to retail customers as well as businesses, restaurants, hotels & guesthouses. Water is sold in small 500ml containers as well as 1.5lt, 5lt, 10lt, 20lt and 25lt containers. Water refills is a primary focus and customers can refill their own containers on a daily basis. Apart from water sales, the Perfect Water Shop also sells water purification equipment and parts to customers and Perfect Water Agents who does installations of this equipment in customer’s homes. Water dispensers and filters are but a few more products sold by a Perfect Water Shop.

Other consumables will also become available to the Perfect Water Shop owner to sell and we are always on the lookout for innovative new products and services to offer our loyal customers.

A Perfect Water Shop can also produce Perfect Water Ice for those hot days when ice is needed for drinks galore on sporting, braai or social events.

• Perfect Water Shop sells as a full turn-key operation.
• Mini Perfect Water Shop for smaller towns are also available.

Perfect Ice

Perfect Ice is an additional package that can be added to the Perfect Water Shop or sold separately as a stand-alone business unit. We all know what happens when summer hits our beautiful country? It becomes hot and people need to cool down. Perfect Ice can supply ice to the public, sport events, bars, hotels, hostels, schools and wherever there is a need for cold refreshing but purified ice. Perfect Ice is the healthier choice of ice.

Perfect Ice package will include the ice maker, water purifier, freezer, Perfect Ice branded bags and full training.

Perfect Juice

Perfect Juice will kick-off with 3 fantastic flavors; Mango, Orange and Tropical Punch with Litchi, Apple and Guava soon to follow. The Perfect Juice package is the logic add-on to your Perfect Water Shop. This industry has proven itself with huge success and with the high demand for this type of product. Your Perfect Juice business could very quickly become a major contributor to high returns on your investment.

Perfect Juice can be started of small but if you are really serious about capturing the market for this product, we recommend getting in there ‘boots and all’. The margins are good and the demand is growing every day.

Perfect Water Mega Shop

The Perfect Water Mega Shop is a combination of Perfect Water Shop, Perfect Juice and Perfect Ice.

Perfect Water Factory

Perfect Water Factories are set-up to support the entire franchise network. A Perfect Water Factory will be responsible for holding stock, supply bulk bottled water, manufacturing carbonated flavored water, packing juice and other products for and on behalf of Perfect Water Franchisees. Due to huge demand for carbonated waters and juices, and the small capacity of a Perfect Water Shop, Perfect Water Factories are an extension of a Perfect Water Franchisee‘s business.

To read more on our business opportunities please CLICK HERE.

Perfect Water is committed to bring the solution for clean healthy water to every person in South Africa.