Bottled Water in 2010

The 2010 Fifa World Cup is expected be a boon for the bottled water industry, which has taken a knock from the recession.

According to BMI Foodpack, 1.7 million litres of water will be consumed during the tournament, a 4% increase in daily consumption.

“During the boom times the industry registered double-digit increases but it was off a much smaller base,” says Charlotte Metcalfe, operations manager at the SA National Bottled Water Association.

“But growth was already slowing down before the economic shake-up as can be seen from the 2008 growth of 5% compared with 2007.” Metcalfe estimates the bottled water market to be worth about R3bn based on a BMI Adcheck report.

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